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Thursday, 27 October 2011

Questionnaire Results - Pt. 3


4. What is your preferred type of music video?
The aim of this question was to distinguish if people prefer a story-driven concept or a performance based music video. As one would expect, the conceptual narrative was the favourited type of video, which refelcts the fact that this type of video is commonly associated with pop music and this was voted the most popular tpe of genre.


5. How often do you watch music videos?
The answer to this question reflects how important people feel music videos are and to what degree they enjoy them. The highest proportion of answers indicated that people watch music videos every day, which in hand with the age range of 17-18 year olds, indicates the high levels of relevance music videos have on this group.

6. What is your favourite music video?
The following are the 10 examples of music videos which the participants named as their ten favourites. It is important to note that, despite the fact that 4 out of 10 participants named their preferred type of video as performance based and 4 out of the following ten videos are performance based, their is little individual correlation between those who like performance based videos and those who chose one as their favourite video (and vise-versa), indicating that the music videos which most grab people's attention are often not those which conform to their usual taste.

Madonna - Like A Prayer

OK GO! - Here It Goes Again

Rihanna - Rude Boy

Christina Aguilera - Dirrty (feat. Redman)

Michael Jackson - Thriller

Lady GaGa - Telephone (feat. Beyoncé)

tATu - All The Things She Said

Taylor Swift - You Belong With Me

Katy Perry - California Gurls (feat. Snoop Dogg)

Akon - Lonely

7. What 3 words come to mind when you think of pop music?

FUN, FUN, FUN, FUN
COLOURFUL, COLOURFUL
HIP, BOLD, BANGING, RAUNCHY
PERFORMANCE, CATCHY, STARDOM
DRAMATIC, DANCE, GLAMOUR, LIVELY
COOL, POPULAR, SHOCKING, WOW,
CORNY, POWERFUL, CLUB, SWAG
BUBBLY, FAME, GIRLS, HAPPY
 X FACTOR

8. Give an example of a contemporary music video which you feel embodies the ideals of pop music.

The following examples were given, in response to this question.

Rihanna - Only Girl (In The World)

Taylor Swift - Mean

Rihanna - Unfaithful

Lady GaGa -Poker Face

Rihanna - S&M

Bruno Mars - Grenade

LMFAO - Party Rock Anthem

Jessie J - Do It Like A Dude

Katy Perry - Last Friday Night (T.G.I.F)

Beyonce - Single Ladies (Put A Ring On It)


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