3. Noah & The Whale - Last Night on Earth
The advert, itself, is quite inkeeping with the stylings of the band and their music, in that it reflects their brand of non-pretentious folk music, in contrast to the glamorus, attention seeking stylings of the Gwen Stefani pop advert, for example. It utlises the album cover for it's main image, and other conventions which it conforms to include the use of a positive critical commentary and the attention being drawn towards a hit single included on the album.
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