This font is 14pt, the line height is 20pt, it's color is orange, and the font family will be 'Garamond'. If the user's computer doesn't have 'Garamond', it will use 'Georgia'. Failing that it will use the default 'serif' font on the user's computer (this is often 'Times' or 'Times Roman' - just leave it as 'serif'). You can also specify bold text and italics if you wish!

Thursday, 24 November 2011

How do album covers translate to magazine advertisments?

To make the album advertisements as authentic as possible it is important to subscribe to the conventions of magazine advertisements. The picture and typeface of the magazine advertisement must be in harmony with that of the album cover; possibly going as far as to use the same picture, but from different framing, as was a common convention found during my research. Another common convention which must be applied is the inclusion of a positive review from a respected publication, which highlights the positive features of the album and entices the readers to purchase it. Another essential feature is highlighting the singles released which featured on the album, with particular emphasis placed on the more successful songs on the album. Release dates or "Out Now" are always featured, also, and artist web addresses are essential also.

A transition from the album cover to the magazine advertisement is seen below.

 

As you can see, the same image is used troughout both, but at different levels of zoom and with different filtering of the bakground colours so that the consistent imagery is maintained throughout the different aspects of the campaign. What is most evident is that none of the normal conventions are applied to the advertisement, not even using Madonna's name on the advertisement, implying that the audience should be already too familiar with who she is and that the album should be able to sell on name alone, with no need for the highlighting of hits or positive reviews.

Theme and Style of my music video

It is important,within the scheme of the entire video, that each scene maintains a style, both in set design and filming techniques, that make them both individual and yet inkeeping with the ruling themes of the video. The main theme within the video itself will be asexuality and the agression which ensues from such isolation. This is evident through the symbolism surrounding the set's themselves; the gate representing a physical barrier preventing the subject from progressing any further, the room representing the idea of entrapment within four walls and the table scene representing a sort of confined, spiteful nature in that the object of the subject's desire (within the platter) is merely a few feet away yet unattainable due to constraints.

The objects in question, and the constraints surrounding them, are also relatable to the idea of the seven deadly sins, with gluttony (showcased dramatically through the final chorus scene), wrath (the aggression showcased through the acting within the bedroom setting) and lust taking centrestage, although the inclusion of sloth and acedia are somewhat present in the degenerate attitude of the subject itself. Interspered within the video,at the points inwhich editing shall be fast and erattic, will be these words, imprinted amongst relative environments.

The lighting in the bedroom scene, shall be the most dramatic of the three scenes, with the red light bulb dramatically increasing the tension in the room, and connoting to the deadly sins showcased in the room. The two other scenes are t

Tuesday, 22 November 2011

Storyboard sequence for my music video


The above three pictures depict the storyboards for the three scenes within the music video.

Thursday, 17 November 2011

Influences for my music video

There are three main influences for my music video, whether they be style or content based. These influences are the following:

Lady GaGa - The Exorcist (Monsterball Tour Interlude)
Queens of the Stone Age - Sick, Sick, Sick
Rihanna - We Found Love

1. Rihanna - We Found Love (feat. Calvin Harris)


The video for Rihanna's We Found Love is a contemporary music video, premiered within the last month. The video itself has captured the attention of Rihanna's fans worldwide for it's utilisation of Belfast's landscape. Contrary to the normal polarised conventions of music videos - Music videos shot in a world which is completely seperate from reality (e.g. Katy Perry's California Gurls) or Music videos which are shot in overly stylised locations, devoid of reality (e.g. Rihanna's S&M), Rihanna broke new ground for a mainstream international artist by making the focus of her music video the literal, raw location of Belfast's streets. There are no green screens or white rooms, but merely rundown apartments, fish and chip shops and muddy fields, reflected in the 'trippy' drug-fueled nature which runs through the entire video (interspering the images of drug-use and instant shots of it's bodily effects). The surreal elements in the video, such as Rihanna vomitting ribbons and the multicoloured spliff, also heighten the intensity of the video without compromising it's raw appeal and add to the "trippy" atmosphere. The elements of this video which I wish to be reflected in my own video are that of it's raw appeal. On a non-existent budget, the video itself has made it possible to showcase realistic locations and for this to not appear cheap and amateur, and so I wish for my utlisation of the degraded room setting and the establishing shot of the flats to add to the grittiness of my own video. The frenzies camera work and editing of tempo,within the bedroom scene are used to effectively heighten the frenzied characteristics and tension within the room, highlighting the drama,of which is an utter importance with keeping the tone and style of the song reflected in the video mood.



2. Lady GaGa - The Exorcist (Monsterball Tour Interlude)

The elements taken from this interlude are concerned with the graphic images of the blood and gore. The video itself revolves around a small shock-horror segment, with no particular narrative set, and simply based on the image of Lady GaGa, in a sitting position, against a plane white background eating a bloody heart. The eating of the heart produces unholy amounts of blood, highlighted by close-ups of GaGa's bloody hands and mouth and blood streaming down GaGa's eyes as the camera switches between shots in which GaGa is seen to be upset by what is going on and shots inwhich she seems to revel in the eating. What I wish to take from this is the shock values of what is going on. Although the use of meat and blood,within the final scene of my music video, is intended to be a reflection of the song's lyrics and reflect the asexual nature of the main character, the use of meat,within this video for shock value shows the effect of such imagery and how it can be used to gauge such effect from the video. I also appreciate the edgy, dramatic cutting between shots and how this creates a sense of unease from the audience.



3. Queens of the Stone Age - Sick Sick Sick

The elements taken from this music video are the use of canted angles to display a particulalrly sinister and peverse portrayal of the meat and the link between the table scene and indulgence. Even though I had already concieved the idea of the table scene prior to having seen this music video, the way in which it is used as a prop to link to the idea of desire and greed, with the table presenting everything the protagonist wants within her reach, and with the climbing on to the table presented a moment of utter glutttony and indulgence, similar to it's use within my own music video. The peverse portrayal of meat within the video is also highly inflluential in that, similar to the use of meat within my music video, the meat is far more than just food, within the context, of the video, and the angles used help to highlight this in a powerful and effective way.

Tuesday, 15 November 2011

Narrative sequence for my music video (First Draft)

NOTE: All references to ‘Jessie’ within this passage, will refer to the actress used, within the video. All scenes depicted here should correlated directly to the shots on the storyboards, should there be any confusion.
The video opens to no music, with just a forward perspective of trees and shrubbery. Footsteps are gradually heard as the protagonist runs past the camera hurriedly in a frenzied state, and the camera pans leftwards as she runs further away. It cuts to shaky camera at her side which tracks along with her for a few seconds. The camera is now seen further on, through the gate, which she reaches and comes to a standstill, clutching the gate and letting out a wild deafening scream. There will be a slow introduction of sound, in this sequence, with the first eight seconds of the song, a gradual heartbeat-style, drum loop, playing from when the subject reaches the gate, with the diegetic sound of the scream overlapping this.
The video then cuts to an establishing shot of a block of flats, which is pictured along the first of the distortion sounds within the songs intro (0.05). The second distortion sound (0.09) is accompanied by a high angle shot, looking upwards at the stairs, within the building. The third distortion sound shows a hallway, depicting several doors. The fourth distortion sound focuses on a door, specifically.
The video now cuts to a room, (within the flats although this is not made explicit) which has a red light bulb, filtering the entire shot red. The camera pans down from the window to the corner where the same girl, from the outdoors, is in the corner, with her head faced down. Jessie will remain in this position, until 0.28 of the song. During this time however, shots of the plates of meat and bones within the room will be apparent. During the next couplet of the song’s lyrics Jessie shall lift her head to reveal strewn make up – i.e water-run mascara and lipstick all across her face. Her arms will stretch out to either wall, and her head movements shall be erratic. The bridge of the song, will see the protagonist crawl out from the corner and sing towards the camera, before lying flat on her back, just as the chorus kicks in.
The song then cuts to a new location, with the broken beats which lead into the chorus (1,2,3,4) each rapidly depicting a different aspect of the table scene. A long shot reveals, a long table, within the middle of a lit wooded area. The table itself is empty, with six chairs (3 each side) and a main chair at the end, with Jessie upon it, on a much larger chair. Along the table are waiter platters, with the tops and contents covered by platter lids. Jessie is revealed to be tied to each arm of the chair she is on, by handcuffs. Erratic head movements, aggressive shaking and general thrusting, with Jessie singing at the camera for the duration of the chorus.
 Throughout the chorus, however, three shots against a black backdrop; the word “Flesh” written on Jessie on three of the following body parts – shoulder, thigh, stomach, back, chest, neck, will appear.
The second verse will begin with Jessie against the gate, swinging on it, and taking the anger, in relation to her entrapment and inability to progress, on the gate. Shots through the gate of Jessie singing, in a belligerent fashion, will continue for this couplet. At 1.27, the video will cut back to shots within the bedroom, of Jessie kneeling down , filmed from a low angle, and looking up at the camera. To accompany the line “Here’s a sneak little peak...” the show will cut to a close –up, of Jessie drinking liquid from a dog’s bowl. The next couplet about “being a freak and liking it rough” will see Jessie take an off screen whip and bang it erratically three times to the beat of the same beat which introduced the first chorus.
As the second chorus kicks in, shots of the other two settings (the table and the gate), are interspersed, with no real change to the narrative, although both should show growing frustration and anger from Jessie. Interspersed within this, still, shall be the remaining three shots of flesh inscribed in blood upon Jessie’s body, upon a black backdrop.
As the song’s middle eight kicks in, the song will cut to an overhead shot of Jessie on a bed, within the red room. Movement, now shall be far more concentrated, and whilst not overly aggressive, shall focus on small jerks which reveal the peak of frustration and angst, such as the clutching of bed sheets and the twitching of legs. This shall be shown by various mid shots and close-ups, both of her face and body. At the middle point of this section,  she will roll over, on the bed, and face directly into the camera and sing the remaining three lines, as the red light within the room flashes more and more dramatically, and increasingly rapidly and her hand reaches towards the camera.
As the final chorus kicks in, Jessie rips her arms into the air and rids herself of the handcuffs. She steps onto the table and kicks the platter lid off angrily, the camera then cuts to a close-up of the meat, which was inside the platter, being grabbed by Jessie. She drops to her knees, upon the table, and throws herself about, within the food, which is revealed to be, cuts of various raw meet. The final three choruses shall then cut between the indulgence of Jessie upon the table and within the setting, including close-up shots which seems to indicate the biting and tearing of this meat, coupled with more enjoyed, pleasurable faces from Jessie. This shall be interspersed with Jessie, still in the room, now in a complete frenzy, with the light still flashing rapidly. The movements seem to indicate complete wildness, throwing herself from wall to wall, with delighted, yet sinister grins, at the camera.
The end video will see rain pour down over the table scene (possibly) and day break in the bedroom scene, with the red filter gone and the naturalistic day-light accompanying the shot of Jessie sitting up from the bed, and waking up.

Sunday, 13 November 2011

Costume and Prop List

Scene One - Outdoor / Gate scene

Clothing in this scene shall be an excessively large leather Jacket over a small black vest top. Short skirt and fishnet tights, coupled with torn black boots. The only prop used within this scene is the stationary prop of the gate itself, which will be the main centre piece of the environment itself, through it's symbolic gestures towards the growing sexual frustration and sense of isolation.

[Insert Picture]

Scene Two - Bedroom Scene

The bedroom scene shall see the subject dressed simply in a large white vest top, stained on the chest with large blood marks. The bedroom itself, shall also be dressed fairly simply with just the walls, plates of decaying meat and the mattress within the room itself. The curtains in the room are torn in a degenerate manner and the mattress is in a degredated state.

[Insert Picture]

Scene Three - The table scene

The most ambitious scene, in terms, of props and staging, this scene will require a table, plates, more meat, 7 chairs (with one chair being larger or simply more pronounced than the others) platters with platter lids and handcuffs.

[Insert Picture]

Monday, 7 November 2011

Set Photos

The following are images of the first of three set locations I intend to use in my music video. The pictures themselves, are merely preliminary photos, as I did not have a high-quality camera on my person, at the time, yet felt it nescassary to take the pictures at night as they showcase the eerie quality which is crucial to the song.

Saturday, 5 November 2011

Music Video Song Choice



After hours spent trawling the internet, music magazines and even local websites etc. for an acceptable song to use for my music video. Finally it was through the pop music blog 'Popjustice' that I discovered the music of unsigned act, Simon Curtis. There were a number of songs which would have been acceptable for showcasing a pop video, yet I felt that 'Flesh' was not only the best of the songs by the artist but that it offerred the greatest creative outlet for a pop video. Whilst the other tracks were very specific, in their narrative, this song offered the oppurtunity for different interpretation, in the imagery of the song's video.

This is not the way into my heart, into my head
Into my brain, into none of the above
This is just my way of unleashing the feelings deep inside of me
This spark of black that I seem to love
We can get a little crazy just for fun, just for fun
Don’t even try to hold it back
Just let go
Tie me up and take me over till you’re done
Till I’m done
You’ve got me fiendin’ and I’m ready to blow
Push up to my body, sink your teeth into my Flesh
Get undressed, taste the flesh
Bite into me harder, sink your teeth into my Flesh
Pass the test, taste the flesh
Hold me up against the wall
Give it till I beg, give me some more
Make me bleed, I like it raw
Like it R∆ R∆ R∆
Push up to my body, sink your teeth into my Flesh
Hold my hands above my head
And push my face into the bed
Cause I’m a screamer baby, make me a mute
You put your hand upon my neck and feel the pulse beat beat beat beat
It’s like a trigger, get me ready to shoot
Wanna wrestle with me baby
Here’s a sneak, little peek
You can dominate the game cause I’m tough
I don’t play around that often
When I do, I’m a freak
So you’d better believe I like it rough
Hold me down and make me scream
Lay me on the floor
Turn me on and take me out
Make me beg for more
The lyrics above exemplify the oppurtunity for multiple interpretations, with the more senxual literal contents of the song at an odds with the brutal, savage imagery conjoured up by it's lyrics.This, in turn, will offer a more interesting video, i feel. The song is below:

Wednesday, 2 November 2011

Initial planning

My music video will not follow a concept-based narrative yet it shall also not be directly performance based. There will be no specific storyline present in the music video, yet there will be a narrative which follows the protagonist from the start and reaches somewhat of a conclusion, concerning the character, within the three set locations. Whilst the subject will not be performing directly for the viewer, as seen in many music videos, but there will be an element of performance, which shall not be directed towards the camera or viewer, but will involve the character singing and acting in accordance to the lyrics. The music video, I propose, for the song Flesh by Simon Curtis, will take place in three settings: within a bedroom, the woodland setting and a more urbanised high-street area/car park (see set photos).

The protagonist will be a female. Whilst this works from a practical persepctive in that girls are more theatrical and likely to participate in the ideas I have set out for my music video, it also works in challenging the conventions of a typical music video in that the artist and the subject delivering the lyrics, within the music video, will be at odds with one another. Whilst this concept would seem contrived and nonsensical were it attributed to a bubblegum pop video, the twisted nature of the song itself, allows for this extreme video narrative and is on trend with many other non-conformist type music video for electronic songs.

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