Andrew Goodwin wrote in 'Dancing in the Distraction Factory' the conventions often used in contemporary music videos. They were...
1) Music videos demonmstrate genre characteristics (e.g. stage performerance in metal video, dance routine for a boy/grl band).
2) There is a real relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3) There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5) There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6) There is often intertextual reference
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