Before beginning the actual filming process we were advised by our teacher to partake in one more session of audience feedback. This would be similar to the questionnaire earlier although this time we would recieve far more rounded answers from the participant whom the questions were asked to. It was essential, in this process, to ensure that the person interviewed was a member of the intended target audience and that their feedback was used constructively to make my video as 'on-point' as possible.
The person used for my interview was a seventeeen year old girl, who was also from my media class (which I felt was needed as they would better comprehend the conventions of such a form of media) and so the participant was definately within the target demographic of a pop video.
The questions and answers were as follows:
1) What connotations come to mind with a song title like 'Flesh'?
"Hahaha, it sounds like the title to a slasher movie. It makes me think of blood and guts and dead animals. You should set it in one of those back rooms in the butchers!"
2) So you feel that this title would lend itself entirely to a music video with dark imagery?
"Yeah totally. I don't see how you can deal with flesh - even if it's not literal - in a light way. It sounds proper dark and edgy, like the sort of thing you'd see in a Marilyn Manson video"
3) You talk abour Marilyn Manson, but who do you think would be the template to follow, direction-wise, when it comes to pop?
"Lady GaGa is the only person, in pop, I can even think of that would make a song with a title like Flesh, haha. She does "push the boundaries" though and if you're going for an edgy, gritty style of video then looking at the way she has pushed the boundaries in her videos might be good"
4) Do you think that for an edgy video to be successful it needs to contain controversial images?
"It doesn't necessarily need to but it would need to possess some moments of complete shock factor; stuff that doesn't even make sense within the context of the video -like when Lady GaGa bull***** about a lot her stuff having meaning when it's just done for dramatic effect - it just sometimes provokes a strong reaction from the audience that makes them interested, which is probably more important than actually trying to get a psychological message across".
5) What reaction would the following idea, within the context of my video, provoke from you?:
- Eating raw meat and drinking the blood.
"Hahaha, that actually makes sense within the context of the song title so I guess it's at least relevant. It's not the sort of thing I'd choose to watch but if it's not shoved down my face for an entire four minute music video then I would at least not be throwing up. Do you actually see, like, teeth going in to the meat and stuff?"
- No not really but the implied sentiment is there and blood is the most prevelant image throughout.
"Blood is one of those things that would either gauge complete interest in the video, as it implies a sense of excitement and action or people just think it's too awful and turn it off straight away. Who's it aimed at exactly?"
- The target demographic of pop music is mainly the teenage buying public, with around 55-58% predicted to be girls and the rest boys, all aged from about fourteen to twenty.
"Girls would hate it, haha. But if Lady GaGa can make stuff like that work then clearly people must have some sort of investment in that sort of depraved imagery".
Thank You, Hannah.
You're welcome.
No comments:
Post a Comment