To make the album advertisements as authentic as possible it is important to subscribe to the conventions of magazine advertisements. The picture and typeface of the magazine advertisement must be in harmony with that of the album cover; possibly going as far as to use the same picture, but from different framing, as was a common convention found during my research. Another common convention which must be applied is the inclusion of a positive review from a respected publication, which highlights the positive features of the album and entices the readers to purchase it. Another essential feature is highlighting the singles released which featured on the album, with particular emphasis placed on the more successful songs on the album. Release dates or "Out Now" are always featured, also, and artist web addresses are essential also.
A transition from the album cover to the magazine advertisement is seen below.
As you can see, the same image is used troughout both, but at different levels of zoom and with different filtering of the bakground colours so that the consistent imagery is maintained throughout the different aspects of the campaign. What is most evident is that none of the normal conventions are applied to the advertisement, not even using Madonna's name on the advertisement, implying that the audience should be already too familiar with who she is and that the album should be able to sell on name alone, with no need for the highlighting of hits or positive reviews.
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