This font is 14pt, the line height is 20pt, it's color is orange, and the font family will be 'Garamond'. If the user's computer doesn't have 'Garamond', it will use 'Georgia'. Failing that it will use the default 'serif' font on the user's computer (this is often 'Times' or 'Times Roman' - just leave it as 'serif'). You can also specify bold text and italics if you wish!
Saturday, 7 January 2012
Album typeface change and inspiration
I have decided, since my initial thoughts which involved a hand-drawn "scruffy" and rough typeface, that a proper designated font would be more appropriate to the album aesthetic. The font chosen is IMPACT, as seen in the logo in the post below. The reasoning behind the change was that a hand drawn logo would be subject to changes and variation through the many times in which it would be constructed throughout the creative process. Also, the campaign for Lady GaGa's album Born This Way utilises the IMPACT font in many of it's single covers and album sleeves and I feel that the album, regardless of it's preachy title, maintains the edge and dark themes evident in my own album, with colours such as dark reds and blacks and titles like Scheiße and Government Hooker. Also, variation and edge with the font is evident through the graininess and scratches applied to the typeface, a seen below.
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